Broadcasts
Send one message to thousands. Personalise per recipient with dynamic variables and media headers.
From your first broadcast to your ten-millionth message — Campaign Rail scales with you, with a calm interface your whole team can pick up in an hour.
Grouped the way your team actually works — send, converse, personalise, measure.
Reach segmented audiences with personalised messages that respect Meta's tiers.
Send one message to thousands. Personalise per recipient with dynamic variables and media headers.
Schedule campaigns days or weeks ahead. Timezone-aware, auto-throttled, and cancellable any time.
Nurture leads with multi-step drip flows — trigger by tag, date or replies. Pause and resume anytime.
Meta-approved templates without ever touching Business Manager.
Draft, preview, submit and version-control Meta templates — Marketing, Utility and Authentication.
Attach images, videos, PDFs or interactive buttons — approved by Meta and rendered natively in WhatsApp.
See which templates convert. Compare read rate, reply rate and quality score across every send.
Every conversation, one calm workspace — with automation that handles the busywork.
Every WhatsApp conversation, in one place. Assign, snooze, star and search across your whole team.
Canned responses at your fingertips. Colour labels to organise chats by intent, funnel stage or SLA.
Trigger keyword-based replies, welcome messages and after-hours flows — 24/7 without a human in the loop.
Numbers you can trust and controls your admin will love.
Delivery, read, reply and campaign conversion — exportable, filterable and always fresh.
Groups, tags, blocked lists and CSV import — all synced with your campaigns and inbox.
Encrypted at rest and in transit. Role-based access, audit trails and per-customer data isolation.
Forecasts, cohort analysis and anomaly alerts — see trends weeks before they hit your bottom line.
Campaigns, messages, agents and ROI — scheduled PDF or CSV exports delivered to inbox or S3.
Build audience filters on any attribute, tag or behaviour. Save, reuse and sync to broadcasts in one click.
Keep conversations flowing even when your team is asleep — rules, flows and feedback loops baked in.
Design chatbot journeys with a drag-and-drop canvas — branches, waits, API hooks and human handoff.
Set availability windows per timezone. Auto-replies and SLAs respect your working hours and holidays.
Trigger post-chat satisfaction forms. Collect NPS, star ratings or open feedback — tied to the agent and thread.
Live delivery, read, reply and click metrics — sliced by campaign, template, segment or day. Export any chart to CSV in one click.
Everything you get out of the box vs. cobbling together the alternatives.
| Capability | Campaign Rail | DIY (Meta + spreadsheets) | Legacy SMS tool |
|---|---|---|---|
| WhatsApp Business API setup | Done for you | Days of paperwork | Not supported |
| Visual template editor | Manual JSON | — | |
| Team inbox with labels | — | Single agent | |
| Auto-reply flows | Requires code | — | |
| Broadcast scheduler | DIY cron jobs | ||
| Realtime delivery analytics | Log parsing | Partial | |
| Human support in your timezone | 24×7 | — | Slow tickets |